What is this website? Well, the website itself describes LikeaLittle as "a flirting-facilitator platform", whatever that may mean. It's basically Craig's List Missed Connections  gone college. It is a brilliant idea, because it caters perfectly to its audience. What do college kids want? Sex. What do college kids have? Tons of time to waste on social networking websites, and massive amounts of confidence when they can hide behind internet anonymity.
The website requires you to say where on campus or which sleazy frat house (at least I am anticipating this will occur after tonight, the website's first Friday night) you set eyes on some mildly attractive co-ed. They range from the mundane, "saw you in the study lounge and you have gorgeous eyes," the creepy "I want to marry you," and the fucking WERID, "Get over here and I'll stick my field hockey stick in YOU." You have to take some of the postings, of course, with a grain of salt, because it limits nothing except the really profane, meaning that people's bored friends and jealous exes and current swooning sweethearts can post on this as well. 
The website is relevant, easy to use, and addicting, all the qualities necessary for an insanely popular and highly successful social networking site. So far, the website has hit a dozen college campuses including BU, Wisconsin, Northwestern, Stanford and Wash U in St. Louis. I don't know if this was an intentional fuck-you-you-got-Facebook-first to the Ivies, but none of them have Likealittle's yet. 
There comes a point when we have to wonder-how desperate are we? People are checking this website nearly obsessively to check what it says for a few reasons. One, is to read the ridiculousness that is Likealittle. But the honest reason this website is receiving such popularity is the thrill that just maybe YOU'll be on it. 
In traditional faux intellect fashion, this of course relates back to Kanye West. In the "Power" Remix, Kanye declares "we ain't all gon' be American Idols/you could at least grab a camera shoot a viral." This line is such a powerful (no pun intended) declaration because it is such an accurate description of fame in the 21st Century.  At this day in age, we are desensitized to fame. Not everyone is going to be Gaga or Lebron or Kim Kardashian, but because of the internet, ANYONE can have some form of fame. Likealittle is a perfect projection of this. Maybe you won't be the hottest chick on campus, but at least some guy in SM299 will notice your bright green eyes.
Like you readers more than a little,
G